OPENING UP THE MIND
Too often industry professionals become too reliant on their current knowledge, so much so that it creates a barrier for innovation and creative thinking. Muise uses a variety of exercises and methods involving all senses to reboot the mind and allow for more creative innovation.
QUANTITATIVE CONCEPT DEVELOPMENT
While the mind is more open to accepting new concepts, it is best to capitalize and build a large quantity of innovative ideas even if they’re beyond the current means of execution.
QUALITATIVE CONCEPT REFINEMENT
Our focus now shifts to what we take from these ideas and how we can make them executable. A designer will provide detailed sketches and a chef will create a gold standard sample. All to provide clear direction for R&D & Marketing to prepare for the product's launch.
Trend Support & Market Research
Be a resource for your customer and show them that you understand their customer by supporting what you show them with trend data and market research.
Menu & Market Gap Analysis
We study current in house ingredients and understand what is currently available from the end buyer. This eases the implementation of your product by not requiring additional ingredient sources.
Allow us to do the homework and provide you with detailed support to showcase what the probability of the sales effort would be within certain segments.
Culinary & R&D
We begin with 10 – 20 concepts and pick and choose which concepts we want to showcase or develop into a product.
If it’s a pre-existing product that needs new life or a concept that has yet to become a product, we can accurately position your products within your targeted market.
Stretch the limits of the customer’s creativity and become a valued creative resource for their menu development.
Inspire the Need
We have a number of solutions to increase the success rate of your sales team by providing creative ways to reach the customer.
The presentations we develop present your product in a fashion that looks, feels and most importantly tastes like it already belongs on the menu.
Our chefs are happy to handle all the cooking or assist your executive chef in the execution at each meeting.
Micro & Macro Marketing
Magazines & Newsletters
These Magazines and Newsletters act as innovative product catalogs. Designed specifically to showcase your products in the elegant fashion.
Social Media & Online Outlet Support
Our team is prepared to assist in your marketing efforts. If you need us to manage your social media and online marketing or merely supply your creative staff with the content they need.
All trend reports, concepts, recipes, formulas and photos are produced in house and compiled for utilizing them for future marketing efforts.
In today's competitive market place it is harder than ever to stand out from the crowd. We will design a creative packaging solution that jumps off the shelf and grabs consumers’ attention.
Web Layout Design
An impressive website is by far one of the most important facets of your brand. We will provide content, photography, videos, and more for your web presence.
Great photography is a collaborative effort between a photographer and stylist that can capture a shot that is visually interesting. Utilizing our professional photo studio we have the ability to produce only the highest quality images.